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Privacy Policy

Last Modified: November 11, 2019

What This Privacy Policy Applies To

This Privacy Policy applies to information we collect through our websites at www.trapmate.ai and www.skyhawk.ai (our “Websites“), through our mobile and/or desktop applications ( “apps” or “app”) (such as our “Skyhawk CE” app) that may be downloaded from our Websites or from official app stores (such as the “App Store” maintained by Apple, Inc., or “Google Play” maintained by Alphabet, Inc.), and through use of our Product and Services (such as our Skyhawk Kiwi product, our Skyhawk CE app and associated notification service) (“Product” or “Products” and “Service” or “Services”). This Privacy Policy also apples to any email, text, and other electronic messages between you and this Websites or our between you and our Services, and when you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this Privacy Policy.

This Privacy Policy does not apply to information collected by:

  • us offline or through any other means, including on any other website or through services operated by Company or any third party (including our affiliates); or
  • any third party (including our affiliates), including through any application or content (including advertising) that may link to or be accessible from or on the Websites.

For purposes of this Privacy Policy, our affiliates are companies that are owned or controlled by, or are under common control, with the Company.

What Personal Information?

For purposes of this Privacy Policy, “personal information” means information identifying or relating to, or which could reasonably be linked, directly or indirectly with, a particular (natural) person. Personal information includes, but is not limited to, person’s name, alias, postal address, unique personal identifier, online identifier, Account profile information, Internet Protocol address, email address, account name, financial information such as credit card number or other payment information, geolocation data, Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement.  “Personal information” does not include information that is lawfully obtained from publicly available information, or from federal, state or local government records lawfully made available to the general public.

“Personal Information” does not include “aggregated information”, which is information that relates to a group or category of individuals, from which individual personal identities have been removed, that is not linked or reasonably linkable to any particular individual, including via a device. “Device” means any physical object that is capable of connecting to the Internet, directly or indirectly, or to another device. “Aggregate information” does not mean one or more individual records that have been de­identified.

“Personal Information” also does not include “deidentified” information, which means information that cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular individual, and which is incapable of becoming, or which Company prohibits or prevents from later becoming, reidentified.

Children Under the Age of 13

Our Website, Products and Services are not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website, Products or Services. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website, or to or through our Products or Services, or on or through any of their features. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us (see How To Contact Us below).

Information We May Collect and How It Is Collected

We may collect personal information (1) from or about you, and (2) from or about your electronic devices and the equipment and services you use to access our Websites and Services.  We may collect this information in a variety of ways including:

From or about you

Directly from you:

Online: When you provide it to us through our Websites, Products and Services, social media pages, email messages, texts, software applications, and other digital services. For example, we may collect information that you provide to us when you register for an Account with our Websites or Services, purchase a Product, subscribe to a Service, register your Product with your Account (including by scanning a QR code from the Product), sign up for an electronic newsletter, fill out a form requesting information or other services, send us an email or other electronic communication, enter a contest or promotion sponsored by us, respond to an electronic survey that we might ask you to complete for research purpose, enter information when using interactive features on our Websites or through our Services (including search query features, geolocation tagging features, social media features, product review features, comment submission features and other interactive features).

User Contributions: You also may provide information to be published or displayed (hereinafter, “posted“) on public areas of the Websites, or transmitted to other users of the Websites or third parties (collectively, “User Contributions“). Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Websites with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Offline: We may collect information from or about you offline, such as when you attend one of our events, visit our booth at a trade show, place an order over the phone, or contact our sales department, customer service department and/or other Company agents or representatives, request a service or repair of a Product, and/or submit or send in a Product or Service for repair, refund, or replacement.

From or as a result of your Product and/or Services service history:

In order to facilitate the servicing, repair, replacement and/or return of your Product and/or Service, we may collect and process data about the service history of your Product and/or Service, such as your name, Product and/or Service identification number, version number, model number, servicing/repair/replacement/return history, any bills due, any customer-provided comments or information associated with the servicing, repair, replacement and/or return of your Product and/or Service, and/or any customer service representative and/or repair technician comments or supplementary details related to the servicing, repair, replacement and/or return of your Product and/or Service, and any other information related to its service history.

From 3rd-party sources:

We may collect information about you that we receive from other sources, such as public databases, marketing partners, enterprise partners, business partners, third-party service providers, and social media platforms.

From or about your electronic device

Through your browser or electronic device:

Certain information is collected by most browsers or automatically through your device (i.e., your mobile device such as your smartphone or tablet, or your computer), such as your Media Access Control (MAC) address, computer/phone/tablet type, screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, the name, model and version of Skyhawk Products and Services you are using. Information collected automatically may include usage details, IP addresses, and information collected through cookies and web beacons. We use this information to ensure that your Products and Services function properly.

Through your Products and Services:

Certain information is collected as a requirement for the functionality of your Products and Services, including, for example, to facilitate communication of messages and alerts between our Products, our Services, and remote customer and/or customer-designated notification recipient devices over one or more of an LTE cellular network, the Internet, and/or other networks. Information that is collected may include the name, model and version of your Skyhawk Products and Services, hardware and software identification and version numbers of hardware and software installed on your Product(s), sensor and electrical system status and information of your Product(s), battery charge level of your Product(s), battery use management information of your Product(s), usage details, IP addresses, proximate cell tower locations, data regarding the performance, usage, operation and condition of your Products or Services, and other data to assist in identifying issues and analyzing and/or improving the performance of our Product and/or Services. We use this information to ensure that your Products and Services function properly and to improve our Products and Services.

Automatic Data Collection and Tracking Technologies

As you navigate through and interact with our Websites and Services (such as the Skyhawk CE app), we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Websites, including traffic data, approximate location data (such as IP address or proximate cell-tower location information), logs, and other communication data and the resources that you access and use on the Websites.
  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). See Rights and Choices below for information on how you can opt out of behavioral tracking on this website and how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking.

The information we collect automatically may include personal information or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Websites and to deliver a better and more personalized service, including by enabling us to:

  • Store information about your preferences, allowing us to customize our Websites according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Website.
  • Improve our Products and Services.
  • Estimate our audience size and usage patterns.

The technologies we use for this automatic data collection may include:

Cookies (or browser cookies). A cookie is a small file, segment of code, or piece of information stored directly in the memory of your computer. Cookies permit the Company, for example, to collect information such as browser type, time spent on the Website, pages visited, language preferences and other web traffic data, which the Company and its service providers may use for security purposes, to facilitate online navigation, to display information more effectively, to personalize your experience on the Website, and to otherwise analyze user activity.

Third-Party Tracking Technologies. Some content or applications on the Websites may be served by third-parties. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Rights and Choices.

Web Beacons. Pages of our Websites and our emails may contain small electronic files and/or segments of code known as web beacons (also referred to as clear gifs, pixel tags, single-pixel gifs, tracking pixels, web tags, page tags, tracking code, tracking tags, and web bugs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Cross Border Transfers

Our products and services are controlled and operated from the United States and are intended to be purchased and used only within the borders of the United States and its Territories. If you reside outside the United States, do not use this Website, or our Products and Services.  While use of this Website, and the Products and Services purchasable thereon are intended only for use within the 48 continental United States, information from or about you or your use of our products or services may be stored and processed in any country where we have facilities or in which we engage service providers. Those countries may not have the same data protection laws as the country in which you initially provided that information. When we transfer information from or about you or your use of our products or services to other countries, we will protect it as described in this Privacy Policy. By using our products or services, or otherwise providing information to us, you consent to the transfer of information from or about you or your use of our Website, Products or Services, or information from or about your devices to countries outside of your country of residence, including the United States.

We may rely on various legal grounds to collect, use, and otherwise process your information, including: your consent; that the information is necessary for the performance of a contract with you; to comply with a legal obligation; to protect your, or someone else’s vital interests; or for a legitimate interest that is balanced against your rights and interests. These legitimate interests may include Company’s interest in improving its Website, Products and Services, enhancing safety and security, protecting Company or its business partners against wrongful conduct, and responding to customer inquiries and claims. Where applicable, we will inform you whether and why we need certain information from you, for example, whether we need the information to fulfill a legal or contractual requirement and what the consequences are of not providing the information.

Rights and Choices

You have choices regarding our collection, use, and sharing of information from or about you or your use of our Website, Products or Services. These include:

  • Configuring your browser to decline or accept cookies.
  • Opting out of analytics or tracking tools.
  • Opting out of certain electronic communications or promotional calls.
  • Opting out of other types of data processing for which you have provided your prior explicit opt-in consent.

This section further explains the rights and choices that may apply depending on your jurisdiction.

Marketing Communications

Receiving electronic communications from us: If you do not want to receive marketing-related e-mails from us, you may opt out of receiving them by disabling the marketing setting in your Account when you log in to your Account through the Websites or Skyhawk CE app, or by following the opt-out instructions in any marketing e-mail received from us or by contacting us at the address below. Please note that we may still send you important administrative and safety messages even if you opt out of receiving marketing e-mails.

Receiving marketing-related calls from us: If you receive a marketing-related call from us and do not want to receive similar calls in the future, simply ask to be placed on our “do not call” list. Please note that we may still call you regarding administrative, safety, or product service issues even if you opt out of receiving marketing calls.

Cookies and Tracking

For information about how to manage cookies in your browser, refer to the online help associated with your particular browser.  You may find helpful information about managing cookies at http://www.allaboutcookies.org/manage-cookies/index.html.

Our cookies. Our system will issue cookies when you direct your browser to our Websites unless you have adjusted your browser setting so that it will refuse cookies. You may refuse to accept browser cookies by activating or deactivating the appropriate setting in your browser. It is important to note that if you do not accept our cookies, parts of our Websites may then be inaccessible or not function properly.

3rd-party cookies and tracking. Some 3rd-party cookies may be used to support tracking activities.  You can manage preferences for cookies directly from within your own browser and prevent third parties from installing them. Through the browser preferences, it is also possible to delete Cookies installed in the past, including the cookies that might possibly have saved the consent for the installation of cookies by our Website.  In the case of services provided by third parties that use tracking technologies, you can withdraw from the tracking activity by utilizing the information provided in the third party’s privacy policy or by contacting the third party. Since the installation of third-party cookies and other tracking systems through the services used within our Websites cannot be technically controlled by the Company, any specific references to cookies and tracking systems installed by third parties as described herein are to be considered indicative and not as authority. For complete information, please consult the privacy policy for the respective third-party services listed in this document.

Below is a list of 3rd-party tracking technologies and services that we use to analyze the performance of our ad campaigns, website layout, and other website features used to improve our Websites and user experience. Some of the services listed below collect statistics in aggregated form and may not require the consent of the User or may be managed directly by the Owner – depending on how they are described – without the help of third parties. If any third party operated services are listed among the tools below, these may be used to track your browsing habits – in addition to the information specified herein and without the Company’s knowledge. Please refer to the privacy policy of the listed services for detailed information.

Google Analytics

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes collected information to track and examine the use of our Website, to prepare reports on its activities and share them with other Google services.

Google may use collected information to contextualize and personalize the ads of its own advertising network.

  • Personal Data collected: Cookies and Usage Data.
  • Google Analytics Privacy Policy– Opt Out

Google AdWords

Google AdWords conversion tracking is an analytics service provided by Google Inc. that connects data from the Google AdWords advertising network with actions performed on our Website.

  • Personal Data collected: Cookies and Usage Data.
  • Google AdWords Privacy Policy

Hotjar

Hotjar is a session recording and heat mapping service provided by Hotjar Ltd. Hotjar honors generic “Do Not Track” headers. This means the browser can tell its script not to collect any of the User’s data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

  • Personal Data collected: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service.
  • Hotjar Privacy Policy– Opt Out

Facebook Pixel

Facebook pixel is an analytics tool that we use to measure the success of the ads we place on Facebook and to build target groups for ads.

  • Data processed: Usage data, metadata; if users are registered with Facebook, the data is linked to their Facebook profiles and data belonging to them (in particular inventory data).
  • Through Facebook Pixel, Facebook collects:
  • Http Headers– Anything present in HTTP headers. HTTP Headers are a standard web protocol sent between any browser request and any server on the internet. HTTP Headers include IP addresses, information about the web browser, page location, document, referrer and person using the website.
  • Pixel-specific Data– Includes Pixel ID and the Facebook Cookie.
  • Button Click Data– Includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
  • Facebook Cookie Policy: https://www.facebook.com/policies/cookies/
  • Facebook Privacy Policy: https://www.facebook.com/policy.php.

Your Access to Your Information

In certain jurisdictions you may have the rights to request access to and receive information about certain information we maintain about you; update and correct inaccuracies in that information; have the information restricted or deleted; object or withdraw your consent to certain uses of information; and lodge a complaint with your local supervisory authority. You may also have the right to data portability with regard to the data you provided to us. These rights may be limited in some circumstances by local law.

You have several methods to exercise your rights, including:

  • You can access your Account to update the information from or about you in that account at any time.
  • If you would like to exercise your rights in relation to information from or about you, you may contact us at the address below.

In your request, please make clear what information you would like to have changed, whether you would like to have the information that you have provided to us suppressed from our database, or otherwise let us know what limitations you would like to put on our use of the information that you have provided to us. For your protection, we may only implement requests with respect to the information associated with the particular e-mail address that you use to send us your request, or we may need to verify your identity before implementing your request.

Please note that we may need to retain certain information for recordkeeping or legal compliance purposes and/or to complete any transactions that you began prior to requesting such change or deletion (e.g., when you make a purchase or enter a promotion, you may not be able to change or delete the information provided until after the completion of such purchase or promotion).

Security

We seek to use reasonable organizational, technical, and administrative measures to protect information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “How to Contact Us” section below.

If you sell or transfer your Product to another person, please notify us so that we can determine whether additional steps are required to help safeguard information from or about you from disclosure to the purchaser or transferee of the Product.

Retention Period

We will retain information we collect from or about our customers, our Products, and our Services for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. When the information is no longer necessary for these purposes, we delete it or keep it in a form that does not identify you. When determining this retention period, we take into account various criteria, such as the type of Products and Services requested by or provided to you, the nature of our relationship with you, the impact on the services we provide to you if we delete some information from or about you, and retention periods required by law.

Accessing and Correcting Your Information

You can review and change your personal information by logging into your Account and visiting your account profile page.

You may also contact us using one of the contact methods below to request access to, correct, or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Websites users. Proper access and use of information provided on the Websites, including User Contributions, is governed by our Website Terms of Use.

Changes to Our Privacy Policy

This Privacy Policy may change from time to time. It is our policy to post any changes we make to our Privacy Policy on this page with a notice that the Privacy Policy has been updated on the Websites’ home pages. If we make material changes to how we treat our users’ personal information, we will notify you through a notice on the Websites’ home page. The date the Privacy Policy was last revised is identified at the top of the page. Your continued use of this Websites after we make changes is deemed to be acceptance of those changes, so please visit this Website frequently to check the Privacy Policy for updates.

How to Contact Us

To ask questions or comment about this Privacy Policy and our privacy practices, or to opt out from certain services, or to ask about your ability to exercise your privacy rights described above, please contact us:

  • via email at [email protected]
  • via phone at 1-866-830-5870 x1
  • via mail at Pica Product Development, LLC, Attn: Privacy, 4 Ash Street Extension, Derry, NH 03038

Please note that email communications are not always secure, so please do not include credit card information or sensitive information in your emails to us.